How great design improves conversion rates

Great websites make people convert and poor ones make them desert. But why is that? It’s because design is paramount. Regardless of the specific content or offerings of your site, its design can be the difference between the conversation rate being 10% or all the way down to 0.2%. You do want to make the most amount of money possible from your site and give your visitors the best experience you can, don’t you? Of course you do! And that’s why we’ve put together a list of 3 design principles you can use to create a high converting website.

Choose the right colors

Despite what people might like to think, we make buying decisions from emotional rather than logical states of mind. It’s the reason why car brands place “perfect families” in their ads. They know that you know that the family won’t come with the car, but they also know that its presence will make you associate that car with the ideal and want it more. Colors also have a similar effect but as for which will be appropriate for you, well that just depends on your own particular brand identity.

Keep your design simple

Remember that in order to get people to convert, you need to provide them with the info they’re looking for as quickly as is humanly possible. The longer someone spends trying to figure your site out then the less likely they’ll be to buy from you.

The more simple and clean your design is then the less room you’ll have for confusion which will allow you to concentrate on fundamental design elements. This will give you a logical and easy way to navigate site layout and allow for highly visible calls to action which contrast greatly with the background and scream ‘click me’. You should also consider getting rid of unnecessary embellishments like drop down shadows, visual effects, gradients and the like.


Make your page layouts logical

People have tough jobs that often force them to figure out solutions to complex issues, but they don’t want to be Sherlock Holmes in their spare time, so don’t make them.


As said in the last tip, your site should have a simple and clean design that allows each new idea to logically flow from the last and a great way to achieve this is with the F-pattern. The F-pattern is a simple but effective design strategy that’s been seen to create an up to 35.6% increase in sales when adopted.



Ritu Ashrafi is the Director of Customer Advocacy at Logojoy, an online logo maker powered by artificial intelligence. Start designing a professional-quality logo for your business here.


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If you are looking for a group of dedicated professionals to transform your website presence, look no further because SD Web Solution has the answers for you. We are a top notch web design company based in Southern California that is comprised of some of the most experienced professionals in the industry. From designers to programmers and market specialists, SD Web Solutions considers itself a leader at bringing together top tier talent and utilizing their creative edge to assist our clients in search of amazing websites for their own customers. Not only our workers committed, but they are able to use their years of experience working in the IT field to deliver amazing service at rates that are affordable for nearly any sized company.

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One of our assets at SD Web Solutions is our ability to combine great people that offer great services. This is one of the reasons why we have a long list of returning companies that seek to do business with us again. We are always there, willing and able to go the extra mile for our clientele. With our experts, you can expect – and get – the best services available in the industry at competitive rates. While many companies make these claims, few are able to deliver as successfully or prodigiously as we do at SD Web Solutions. Because of our long history of working together, we are innately aware of the talents and special talents of our individual staff members, which makes delivering for your needs all that more efficient. We treat our clients like family and nurture their sites right alongside them. That is the SD Web Solution mission and we seek to deliver for each and every client. To get started with us today on a great website that drives traffic and revenue to your site, contact SD Web Solutions.

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The only way your company can move up in efficiency through digital marketing is by continually being aware of what is trending and ensuring that it is available on your website. San Diego Web Solution can do that and more, enabling you to stay at the forefront of technology when it comes to your website design and keeping you in the loop about all of the latest that is trending in your field online. At the end of the day, it is entirely up to you how you maintain your business’ identity online, but it is also necessary for you to be aware that there are always other options to consider when it comes to your website design. Our web development team in San Diego has years of experience under their belts and are dedicated to delivering a web design that hits all the right notes. To find out what we have to offer for your business in the realm of web development in San Diego, contact us today and find out the best way to upgrade your company’s web design.

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Keeping ahead of the other guys is what every company wants to be able to do and that is where we come in. San Diego Web Design provides your company with all the tools necessary to be true contenders in your field by giving you access to the latest technology on the market. Once you decide to come to us for assistance, we work closely with your team to come together and devise an effective plan to enhance your website design. Our team of web developer specialists know nearly everything there is to know about building and maintaining an effective website design that yields results and our workers simply cannot be beat. To find out how we can effectively take your team to the next level, contact San Diego Web Solution today and get started towards streamlining your company’s web design.

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Maintaining an effective website design is an absolute must for any business looking to remain competitive. Companies that wish to keep an edge know that when it comes to their web design, it is not to be left in the hands of amateurs. San Diego Web Solution is a web design company that has the experience and expertise to see to it that your website presence resonates with you customers and keeps them coming back for more. We have built a reputation for web design in San Diego by providing top-notch quality digital marketing for our clients and that is the reason we have cultivated such a wide following. San Diego Web Solution not only gets you the results you want, but exceed your wildest expectations.

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SD Web Solution has helped many businesses effectively launch their businesses into the digital domain with confidence. Our unique approach to constructing an online presence for your business has garnered praise from previous clients and has helped us to stake our claim as one of the most trusted companies to turn to when it comes to producing a quality website. We work as a partnership in tandem with our clients to devise a plan of action that helps your e-commerce thrive.

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The digital world is constantly evolving and it takes a strong, effective team atmosphere to stay on top of what’s trending to stay competitive. E-commerce entails a long list of criteria and data that many companies may fail to even notice. At SD Web Solution, before we take any steps, we inform you of all the necessary protocols and practices pertaining to your site in order for you to make the decisions for your business. That includes getting the information on e-commerce solutions that involve a shopping cart, payment system online, secure hosting for credit cards, etcetera. The approach we utilize at SD Web Solution is one that works with your team and this collaboration is just one of the reasons why businesses turn to us for the most effective website presence possible. We do not skip steps or waste your time or money, recognizing that your budget limits are also our own.

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Companies that are serious about expanding their companies know that SD Web Solution is a winning team of professionals that have years under their belts producing amazing sites for their clientele over the years. We help businesses get the absolute most from their websites within their budget constraints. To find out what we have to offer at SD Web Solution, contact us today and see for yourself the difference we can provide.

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SD Web Solution is the type of website design company that understands the demands of today’s businesses and that is why we have assembled a team of experts in the field of website design that know exactly how to properly construct and manage an effective site for any business. Whether you are a small business looking to expand beyond your normal base, or a larger business that is looking to engage the entire world, we are the San Diego website design team capable of taking your company to the heights that you aspire to. From web analysis and web development, to streamlined web design, we ensure that any searches for your company online yield a a place on the front page of any Google search.


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Businesses all around San Diego need to think about what they’re getting from their web design programs. The most informative and advantageous websites around will not be worth much unless they are designed appropriately. The visible appearance of a site is critical and San Diego Web Solution can assist businesses around San Diego with a number of website design services. These include services that can be used on your own.

Support for Many Platforms

Many websites utilize a variety of design platforms to make it easier for them to be adjusted and edited as required. Many places can utilize Drupal or WordPress platforms while others want to find help with getting their Facebook pages set up appropriately. You can get all of these services to work for you through San Diego Web Solution’ many professionals.

You can talk with a representative to compare these platforms with one another and to determine which option is right for you. This includes choosing options based on the tools featured in each individual platform.

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San Diego Web Solution will also help you out by creating graphics and images that fit well on your site. This will include a brilliant look at images you submit and stock images to determine what will fit right on your site. These can all be added with graphics that illustrate the things that might go on around your business site.

Full Support All the Way

You will get live support from San Diego Web Solution for all the needs you have no matter when they come up. This San Diego website design company will help you with analyzing your needs and will stay in constant contact with you during the entire process. What’s more is that you can reach San Diego Web Solution online or by phone for a full consultation. This could help you out with keeping yourself ready with all the right plans you could use on your site.

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You’ll also get access to a website builder that was made by San Diego Web Solution for all its customers. This is used without the need to use any coding procedures. It uses a drag and drop interface to help you out with maintaining and adjusting your site according to your needs. In fact, it includes many features that make it easier for you to create a unique site:

• It has more than 180 themes for you to choose from.
• It also gives you access to tens of thousands of different stock images.
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• It also has a few website marketing tools that relate closely to web design. These include a form building tool and a search engine optimization assistance tool.

You’ll certainly benefit from these tools because they will cover every aspect of your website. You can use them all to create sites that are easy to utilize and maintain for whatever plans you might have on your site.

These features will work well for whatever it is you want to get out of your website. You should contact San Diego Web Solution Web Design if you are running a business in San Diego County that needs help with a website because San Diego Web Solution will provide you with several beneficial service packages and website maintenance tools. The services that you’ll get out of San Diego Web Solution will certain work well for anything you’ve got.